Logo & Brand Identity Design

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Your logo is the single most important visual tool which serves as a reminder of everything that you are and can do. It is the face of your brand and your identity. Your brand is an amalgam of all the qualities that your business has – the emotions on which it functions; while your identity is a combination of the visual aspects that evoke those emotions from your customers and target market. Your identity is visible in every aspect of your business right from the colours of your office décor to the graphics on your office stationery and advertising. Your logo is the one image or graphic that encompasses your brand and identity and becomes the face of your business.

Your logo needs to convey all that your brand is and GreaterHeight Reflections has a team of experts dedicated to logo and branding services who know just how to achieve that. We begin by understanding your brand – we work towards learning about who you are and what drives you to do what you do. Then, we turn our attention to the expectations of your target audience. Each of your existing and potential customers looks to you to fulfil a particular demand; and your logo is what will attract or push away each potential customer. That is the reason that our team works on each small aspect of your logo until we get the one that is perfectly you.

Each colour, each shape, each stroke and each curve conveys a different meaning. By keeping your brand in view, we create the shape, strokes and curves, filled with the colours that denote your brand and identity. Extensive research of each element of the design ensures that your logo is locally and internationally accepted in a positive light.

Following the design, we create a strategy for logo branding. We include the logo and its many aspects in every part of your organization including advertising, communication, promotions, online presence and at every other potential point of contact with your customers. Our logo branding strategies are unique to your organization which means that the mix of tools that we use will be suitable only to your operations and goals.