We make social media optimization a part of your branding strategy through two methods. First, we make your online presence one that is conducive to social media optimization. Similar to search engine optimization, SMO needs to be incorporated into the very design of your web content. This enables your website to attract more visitors through SMO and makes the entire process of using social media as a marketing tool easier and more effective.
The second aspect of effective SMO is the apt use of social tools such as RSS feeds, text and video blogs, social networking sites and social news amongst others. One of the most popular aspects of SMO is the use of social networking sites like Facebook and Twitter.
Social Media Optimization tools
Keeping this in mind, GreaterHeight incorporates, as part of your SMO strategy, the following tools:
- Creation of Facebook campaigns
- Facebook page customization
- YouTube channel customization
- Creation of a presence on websites
- Creation of a social media brand management strategy